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Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados. Solberg, C. A. (2002). The perennial issue of adaptation or standardization of international marketing communication: Organizational contingencies and performance. Journal of International Marketing, 10(3), 1-21. Solberg, C. A. (2002). The perennial issue of adaptation or standardization of international marketing communication: Organizational contingencies and performance. Journal of International Marketing, 10(3), 1-21. Vrontis, D., Thrassou, A., Lamprianou, I. (2009). International marketing adaptation versus standardization of multinational companies. International Marketing Review, 26(4/5), 477-500. Solberg, C. A. (2002). The perennial issue of adaptation or standardization of international marketing communication: Organizational contingencies and performance. Journal of International Marketing, 10(3), 1-21.